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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration for Option Framing.
Decision Making
Option Framing
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration for Decision Framing Workshop.
Decision Making
Decision Framing Workshop
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
45-90 min45-120 min1-2 h60-120 min
Participantsdifferent
3-83-82-84-10
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsOption Frames, Assumption Notes, Comparable Shortlist, Decision InputsDIBB document, Belief list, Bet list, Learning reportDecision Frame, Decision Question, Criteria List, Evidence Plan
Tagsno overlap
OutcomesStrategyBehaviorPlanning
OptionsDecision framingStrategyComparison
StrategyDecisionAssumptionsHypothesis
Decision framingAlignmentCriteriaOptions
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