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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitysame
MediumMediumMediumMedium
Timedifferent
45-90 min1-2 h Setup, laufend45-75 min1-5 Tage
Participantsdifferent
3-82-62-8Nutzertraffic
Formatdifferent
WorkshopWorkshop + asyncWorkshopAsync
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsOpportunity Solution Tree, Experiment Backlog, Learning LogTest Matrix, Test PlanClick Data, Interest Signal, Learning Decision
Tagsno overlap
OutcomesStrategyBehaviorPlanning
DiscoveryOutcomesExperimentsOpportunity
ExperimentsValidationDiscoveryOptions
ValidationExperimentsDemandDiscovery
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