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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list.
Complexitysame
MediumMediumMediumMedium
Timedifferent
45-90 min1-2 h Setup, laufend1-5 TageWochen bis Monate je Goal
Participantsdifferent
3-82-6Nutzertraffic3-10
Formatdifferent
WorkshopWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsOpportunity Solution Tree, Experiment Backlog, Learning LogClick Data, Interest Signal, Learning DecisionGoals, Idea bank, Step-project list, Tasks, Learning reports
Tagsno overlap
OutcomesStrategyBehaviorPlanning
DiscoveryOutcomesExperimentsOpportunity
ValidationExperimentsDemandDiscovery
RoadmapOutcomesPlanningExperiments
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