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| Criterion |  Product Strategy Impact Mapping |  Product Discovery Opportunity Scoring |  Business Strategy GAP Analysis |  Product Discovery Jobs to Be Done |
|---|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 45-90 min | 60-120 min | 1-3 h | 1-3 Wochen |
Participantsdifferent | 3-8 | 3-6 | 2-8 | 5-12 Interviews |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Opportunity Score Table, Top Outcomes | Gap Matrix, Action Plan, Risk Notes | Job Stories, Outcome Statements, Opportunity List |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | PrioritizationDiscoveryOutcomesNeeds | StrategyAnalysisPlanning | CustomerOutcomesNeeds |