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| Criterion |  Product Strategy Impact Mapping |  Product Discovery Outcome-Driven Innovation |  Product Strategy OKRs |
|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. |
Complexitydifferent | Medium | High | Medium |
Timedifferent | 45-90 min | Mehrere Wochen | 1-2 h Setup |
Participantsdifferent | 3-8 | 2-6 researchers plus sample | 2-20 |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | OKR set, Measurement plan, Review cadence |
Tags1 shared | OutcomesStrategyBehaviorPlanning | OutcomesInnovationResearchQuantitative | GoalsAlignmentOutcomesMeasurement |
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