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| Criterion |  Product Strategy Impact Mapping |  Innovation Morphological Analysis |  Innovation Lotus Blossom |  Innovation Rapid Ideation |
|---|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | When a central question feels too large, the method breaks it into neighboring topic fields with their own depth of ideation. It holds structure and openness at the same time, so adjacent perspectives don't get lost. This grows an idea space out of a core problem. | When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 45-90 min | 1-3 h | 45-90 min | 5-20 min |
Participantsdifferent | 3-8 | 2-8 | 3-10 | 1-20 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Morphological Box, Concept Combinations, Idea Shortlist | Lotus Diagram, Idea Themes, Shortlist | Ideenpool, Roh-Shortlist, Cluster |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | IdeationInnovationCreativity | BrainstormingIdeationCreativityDivergenceWorkshop | BrainstormingIdeationDivergenceSpeed |