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| Criterion |  Product Strategy Impact Mapping |  Innovation Morphological Analysis |
|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. |
Complexitysame | Medium | Medium |
Timedifferent | 45-90 min | 1-3 h |
Participantsdifferent | 3-8 | 2-8 |
Formatdifferent | Workshop | Workshop + async |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Morphological Box, Concept Combinations, Idea Shortlist |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | IdeationInnovationCreativity |
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