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| Criterion |  Product Strategy Impact Mapping |  Facilitation Mind Mapping |  Business Strategy PESTLE Analysis |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 45-90 min | 15-45 min | 1-3 h | 1-2 h |
Participantsdifferent | 3-8 | 1-10 | 2-10 | 4-12 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Mind Map, Topic Clusters, Open Questions | PESTLE Map, External Risks, Strategic Questions | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | BrainstormingIdeasMappingStructureFacilitation | StrategyMarketAnalysis | AlignmentStakeholdersStrategyFacilitation |