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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of the McKinsey 7S Framework with seven connected fields
Business Strategy
McKinsey 7S
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitysame
MediumMediumMediumMedium
Timedifferent
45-90 min2-4 h60-120 min1-2 h
Participantsdifferent
3-83-123-84-12
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery Options7S Assessment, Alignment Gaps, Change ActionsFlywheel Map, Friction Points, Growth Levers, Experiment BacklogAlignment Map, Open Issues, Decision Questions
Tagsno overlap
OutcomesStrategyBehaviorPlanning
OrganizationStrategyAlignmentChange
GrowthRetentionConversion
AlignmentStakeholdersStrategyFacilitation
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