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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
45-90 min25-40 min1-5 Tage1-2 h Setup, laufend
Participantsdifferent
3-81-5Nutzertraffic2-6
Formatdifferent
WorkshopWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsLearning Card with evidence and next actionClick Data, Interest Signal, Learning DecisionOpportunity Solution Tree, Experiment Backlog, Learning Log
Tagsno overlap
OutcomesStrategyBehaviorPlanning
ExperimentsValidationDiscoveryLearning
ValidationExperimentsDemandDiscovery
DiscoveryOutcomesExperimentsOpportunity
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