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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
45-90 min25-40 min1-5 Tage45-75 min
Participantsdifferent
3-81-5Nutzertraffic2-8
Formatdifferent
WorkshopWorkshop + asyncAsyncWorkshop
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsLearning Card with evidence and next actionClick Data, Interest Signal, Learning DecisionTest Matrix, Test Plan
Tagsno overlap
OutcomesStrategyBehaviorPlanning
ExperimentsValidationDiscoveryLearning
ValidationExperimentsDemandDiscovery
ExperimentsValidationDiscoveryOptions
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