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| Criterion |  Product Strategy Impact Mapping |  Innovation Lean Startup |  Product Strategy Lean Canvas |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | When an early product bet still has too many open points, it brings target group, problem, and assumptions into a single view. It condenses the idea so core risks become nameable. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 45-90 min | Wochen bis Monate je Lernzyklus | 45-90 min | 45-60 min |
Participantsdifferent | 3-8 | 2-8 | 1-6 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Lean Canvas, Core Assumptions, Experiment Backlog | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | LeanStartupValidationMVP | StartupLeanAssumptionsBusiness model | AssumptionsRiskExperimentsValidation |