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| Criterion |  Product Strategy Impact Mapping |  Innovation Lean Startup |  Business Strategy Business Model Canvas |  Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 45-90 min | Wochen bis Monate je Lernzyklus | 1-2 h | 2-4 h |
Participantsdifferent | 3-8 | 2-8 | 2-8 | 3-10 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Business Model Canvas, Assumption List, Business Hypotheses | Strategy Canvas, Value Curve, ERRC Actions |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | LeanStartupValidationMVP | Business modelStrategyValueInnovation | StrategyPositioningInnovationValue |