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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes.
Complexitysame
MediumMediumMediumMedium
Timedifferent
45-90 min1-3 Wochen1-2 h Setup, laufend60-120 min
Participantsdifferent
3-85-12 Interviews2-63-6
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsJob Stories, Outcome Statements, Opportunity ListOpportunity Solution Tree, Experiment Backlog, Learning LogOpportunity Score Table, Top Outcomes
Tags1 shared
OutcomesStrategyBehaviorPlanning
CustomerOutcomesNeeds
DiscoveryOutcomesExperimentsOpportunity
PrioritizationDiscoveryOutcomesNeeds
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