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| Criterion |  Product Strategy Impact Mapping |  UX Research Customer Journey Mapping |  Growth Funnel Analysis |  Growth Flywheel |
|---|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 45-90 min | 2-4 h | 1-3 h | 60-120 min |
Participantsdifferent | 3-8 | 4-10 | 1-5 | 3-8 |
Formatdifferent | Workshop | Workshop | Async | Workshop |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Journey Map, Pain-point List, Opportunity Backlog | Funnel report, Drop-off analysis, Optimization hypotheses | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | JourneyServiceService design | AnalyticsConversionGrowth | GrowthRetentionConversion |