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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of an IBIS map with issues, positions and arguments
Knowledge Modeling
IBIS
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus.In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
45-90 min1-3 h20–45 min1-3 h
Participantsdifferent
3-82-8Small cross-functional group1-8
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsIssue Map, Positions, Argument NotesRisk list, Mitigation plan, Assumption logArgument Map, Evidence Gaps, Decision Rationale
Tagsno overlap
OutcomesStrategyBehaviorPlanning
RationaleKnowledgeDecision
RiskDecisionFailurePlanning
SensemakingDecisionRationale
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