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| Criterion |  Product Strategy Impact Mapping |  Growth Hooked Model |  Product Strategy OKRs |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 45-90 min | Multiple workshops over several weeks | 1-2 h Setup | 1-2 h |
Participantsdifferent | 3-8 | 2-8 | 2-20 | 4-12 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Hooked loop, Trigger map, Reward design, Ethics check | OKR set, Measurement plan, Review cadence | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | GrowthBehaviorRetention | GoalsAlignmentOutcomesMeasurement | AlignmentStakeholdersStrategyFacilitation |