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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of the McKinsey 7S Framework with seven connected fields
Business Strategy
McKinsey 7S
Paper illustration for Flywheel.
Growth
Flywheel
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.
Complexitysame
MediumMediumMediumMedium
Timedifferent
45-90 minMultiple workshops over several weeks2-4 h60-120 min
Participantsdifferent
3-82-83-123-8
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsHooked loop, Trigger map, Reward design, Ethics check7S Assessment, Alignment Gaps, Change ActionsFlywheel Map, Friction Points, Growth Levers, Experiment Backlog
Tagsno overlap
OutcomesStrategyBehaviorPlanning
GrowthBehaviorRetention
OrganizationStrategyAlignmentChange
GrowthRetentionConversion
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