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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Paper illustration for Flywheel.
Growth
Flywheel
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.
Complexitysame
MediumMediumMediumMedium
Timedifferent
45-90 minMultiple workshops over several weeksWochen bis Monate je Goal60-120 min
Participantsdifferent
3-82-83-103-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsHooked loop, Trigger map, Reward design, Ethics checkGoals, Idea bank, Step-project list, Tasks, Learning reportsFlywheel Map, Friction Points, Growth Levers, Experiment Backlog
Tagsno overlap
OutcomesStrategyBehaviorPlanning
GrowthBehaviorRetention
RoadmapOutcomesPlanningExperiments
GrowthRetentionConversion
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