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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.
Complexitydifferent
MediumMediumLowLow
Timedifferent
45-90 minMultiple workshops over several weeks45-90 min20–45 min
Participantsdifferent
3-82-82-8Small cross-functional group
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsHooked loop, Trigger map, Reward design, Ethics checkAssumption List, Critical Assumptions, Learning PlanRisk list, Mitigation plan, Assumption log
Tagsno overlap
OutcomesStrategyBehaviorPlanning
GrowthBehaviorRetention
AssumptionsRiskDecisionDiscovery
RiskDecisionFailurePlanning
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