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| Criterion |  Product Strategy Impact Mapping |  UX Research HEART Framework |  UX Research Diary Study |  Business Strategy Balanced Scorecard |
|---|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 45-90 min | 120 min initial, dann laufend | 1-4 Wochen | Halber Tag bis mehrere Wochen |
Participantsdifferent | 3-8 | 3-6 | 5-20 | 4-12 |
Formatdifferent | Workshop | Workshop + async | Async | Workshop + async |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | HEART-GSM Table, Dashboard | Diary Entries, Longitudinal Patterns, Experience Timeline | Balanced Scorecard, Strategic Measures, Initiative Map |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | MetricsUX researchMeasurementSatisfaction | UX researchTrackingBehavior | StrategyMetricsExecution |