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| Criterion |  Product Strategy Impact Mapping |  Engineering Goal Question Metric |  Growth North Star Metric |
|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. | When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 45-90 min | 90-180 min | 1-2 h |
Participantsdifferent | 3-8 | 3-6 | 3-8 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | GQM Table, Metric Profiles | North Star metric, Input metric tree, Measurement cadence |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | MetricsMeasurementEngineeringAlignment | GrowthMetricsAlignmentRetention |
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