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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
A paper-based illustration representing OKRs with its core stages and visible working result.
Product Strategy
OKRs
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review.
Complexitysame
MediumMediumMedium
Timedifferent
45-90 min1-3 h1-2 h Setup
Participantsdifferent
3-82-82-20
Formatdifferent
WorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsGap Matrix, Action Plan, Risk NotesOKR set, Measurement plan, Review cadence
Tagsno overlap
OutcomesStrategyBehaviorPlanning
StrategyAnalysisPlanning
GoalsAlignmentOutcomesMeasurement
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper objective sheet with five SMART fields, baseline, target, owner, deadline and a complete result statement.
Product Strategy
SMART Goals
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics