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| Criterion |  Product Strategy Impact Mapping |  Business Strategy GAP Analysis |  Innovation Design Sprint |  Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitydifferent | Medium | Medium | High | Medium |
Timedifferent | 45-90 min | 1-3 h | 4-5 Tage | 2-4 h |
Participantsdifferent | 3-8 | 2-8 | 5-8 | 3-10 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Gap Matrix, Action Plan, Risk Notes | Prototype, Test Findings, Decision Rationale | Strategy Canvas, Value Curve, ERRC Actions |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | StrategyAnalysisPlanning | Design sprintPrototypeValidationInnovation | StrategyPositioningInnovationValue |