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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration for Flywheel.
Growth
Flywheel
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
45-90 min60-120 min60–90 minMultiple workshops over several weeks
Participantsdifferent
3-83-82-82-8
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsFlywheel Map, Friction Points, Growth Levers, Experiment BacklogStakeholder Map, Engagement Plan, Risk NotesHooked loop, Trigger map, Reward design, Ethics check
Tagsno overlap
OutcomesStrategyBehaviorPlanning
GrowthRetentionConversion
StakeholdersAlignmentFacilitationChange
GrowthBehaviorRetention
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