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| Criterion | ![]() Product Strategy Impact Mapping | ![]() Growth Flywheel | ![]() Product Discovery Smoke Test | ![]() Growth Hooked Model |
|---|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 45-90 min | 60-120 min | 1-5 Tage | Multiple workshops over several weeks |
Participantsdifferent | 3-8 | 3-8 | Nutzertraffic | 2-8 |
Formatdifferent | Workshop | Workshop | Async | Workshop + async |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Interest Metrics, Conversion Signal, Learning Note | Hooked loop, Trigger map, Reward design, Ethics check |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | GrowthRetentionConversion | ValidationExperimentsDemandGrowth | GrowthBehaviorRetention |



