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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration for OODA Loop.
Decision Making
OODA Loop
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.In dynamic situations, decisions become outdated faster than they can be prepared. The OODA Loop holds observing, orienting, deciding, and acting together as a recurring rhythm so reaction does not slide into inertia.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.
Complexitysame
MediumMediumMediumMedium
Timedifferent
45-90 min60-120 min15-60 min je ZyklusMultiple workshops over several weeks
Participantsdifferent
3-83-81-82-8
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsFlywheel Map, Friction Points, Growth Levers, Experiment BacklogSituation Assessment, Decision Loop, Action UpdatesHooked loop, Trigger map, Reward design, Ethics check
Tagsno overlap
OutcomesStrategyBehaviorPlanning
GrowthRetentionConversion
DecisionChangeLearningStrategy
GrowthBehaviorRetention
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