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| Criterion |  Product Strategy Impact Mapping |  Business Strategy 5-Minuten VC-Check |  Product Discovery Smoke Test |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | The 5-Minute VC Check clarifies opportunities and strategic options at the earliest idea stage. It compares problem quality, customer willingness to pay, alternatives, differentiation, and market potential, and captures the result as a VC-check note, go/sharpen/park decision, and risk list. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 45-90 min | 5-15 min | 1-5 Tage | 1-5 Tage |
Participantsdifferent | 3-8 | 1-5 | Nutzertraffic | Nutzertraffic |
Formatdifferent | Workshop | Workshop + async | Async | Async |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | VC-check note, Go/sharpen/park decision, Risk and assumption list, Next validation step | Interest Metrics, Conversion Signal, Learning Note | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | StartupValidationCompetition | ValidationExperimentsDemandGrowth | ValidationExperimentsDemandDiscovery |