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| Criterion |  Product Strategy Impact Mapping |  Business Strategy 5-Minuten VC-Check |  Product Discovery Smoke Test |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | The 5-Minute VC Check clarifies opportunities and strategic options at the earliest idea stage. It compares problem quality, customer willingness to pay, alternatives, differentiation, and market potential, and captures the result as a VC-check note, go/sharpen/park decision, and risk list. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Low | High |
Timedifferent | 45-90 min | 5-15 min | 1-5 Tage | 1-4 Wochen |
Participantsdifferent | 3-8 | 1-5 | Nutzertraffic | 1-6 |
Formatdifferent | Workshop | Workshop + async | Async | Async |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | VC-check note, Go/sharpen/park decision, Risk and assumption list, Next validation step | Interest Metrics, Conversion Signal, Learning Note | Experiment results, Decision log, Learning summary |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | StartupValidationCompetition | ValidationExperimentsDemandGrowth | ExperimentsGrowthAnalyticsValidation |