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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
MediumMediumLowLow
Timedifferent
45-90 min1-5 Tage20-35 min30-60 min
Participantsdifferent
3-8Nutzertraffic1-51-5
Formatdifferent
WorkshopAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsClick Data, Interest Signal, Learning DecisionTest Card with a pre-set thresholdCompleted Experiment Canvas, Success Metric
Tagsno overlap
OutcomesStrategyBehaviorPlanning
ValidationExperimentsDemandDiscovery
ExperimentsValidationDiscoveryHypothesis
ExperimentsValidationDiscoveryHypothesis
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