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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
45-90 min1-5 Tage1-2 h45-60 min
Participantsdifferent
3-8Nutzertraffic2-82-8
Formatdifferent
WorkshopAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsClick Data, Interest Signal, Learning DecisionDIBB document, Belief list, Bet list, Learning reportAssumption map, Test backlog, Risk ranking
Tagsno overlap
OutcomesStrategyBehaviorPlanning
ValidationExperimentsDemandDiscovery
StrategyDecisionAssumptionsHypothesis
AssumptionsRiskExperimentsValidation
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