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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
45-90 min1-5 Tage45-60 min30-60 min
Participantsdifferent
3-8Nutzertraffic2-81-5
Formatdifferent
WorkshopAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsClick Data, Interest Signal, Learning DecisionAssumption map, Test backlog, Risk rankingCompleted Experiment Canvas, Success Metric
Tagsno overlap
OutcomesStrategyBehaviorPlanning
ValidationExperimentsDemandDiscovery
AssumptionsRiskExperimentsValidation
ExperimentsValidationDiscoveryHypothesis
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