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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitydifferent
MediumMediumLowLow
Timedifferent
45-90 min60-120 min45-90 min1-2 h
Participantsdifferent
3-82-82-82-8
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsConflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsAssumption List, Critical Assumptions, Learning PlanDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
OutcomesStrategyBehaviorPlanning
Theory of ConstraintsAssumptionsSystems thinking
AssumptionsRiskDecisionDiscovery
StrategyDecisionAssumptionsHypothesis
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