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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Empathy Mapping
UX Research
Empathy Mapping
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When a domain consists of many events, rules, and states, it creates a shared modeling space for the team. It bundles language, flows, and boundaries before domain knowledge fragments into siloed views.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
45-90 min30–60 min2-8 h1-3 h
Participantsdifferent
3-84-85-122-8
Formatdifferent
WorkshopWorkshopWorkshopWorkshop + async
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsEmpathy Map, Assumptions List, Research GapsEvent Timeline, Ubiquitous Language, Boundaries, Open QuestionsGap Matrix, Action Plan, Risk Notes
Tagsno overlap
OutcomesStrategyBehaviorPlanning
SynthesisQualitativeWorkshop
Domain-Driven DesignEventsDiscoveryWorkshop
StrategyAnalysisPlanning
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