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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration for Option Framing.
Decision Making
Option Framing
Decision Tree method illustration showing its working structure
Decision Making
Decision Tree
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question.For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
45-90 min1-2 h45-120 min30-90 min
Participantsdifferent
3-82-83-81-6
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsDIBB document, Belief list, Bet list, Learning reportOption Frames, Assumption Notes, Comparable Shortlist, Decision InputsDecision Tree, Option Map, Assumption List
Tagsno overlap
OutcomesStrategyBehaviorPlanning
StrategyDecisionAssumptionsHypothesis
OptionsDecision framingStrategyComparison
DecisionTreeOptions
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