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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration for Theory of Change
Systems Thinking
Theory of Change
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.Theory of Change translates a desired impact into a traceable chain of change. It makes assumptions, intermediate goals, and measurement points visible before a program is rolled out at scale.GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list.
Complexitydifferent
MediumMediumHighMedium
Timedifferent
45-90 min1-4 Wochen2-6 hWochen bis Monate je Goal
Participantsdifferent
3-85-204-123-10
Formatdifferent
WorkshopAsyncWorkshopWorkshop + async
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsDiary Entries, Longitudinal Patterns, Experience TimelineTheory of Change Map, Assumptions, Outcome MeasuresGoals, Idea bank, Step-project list, Tasks, Learning reports
Tagsno overlap
OutcomesStrategyBehaviorPlanning
UX researchTrackingBehavior
ImpactOutcomesSystems thinkingStrategy
RoadmapOutcomesPlanningExperiments
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