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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration for Diary Study.
UX Research
Diary Study
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess.
Complexitydifferent
MediumMediumHighHigh
Timedifferent
45-90 min1-4 Wochen1 Tag bis mehrere Wochen4-5 Tage
Participantsdifferent
3-85-204-105-8
Formatdifferent
WorkshopAsyncWorkshopWorkshop
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsDiary Entries, Longitudinal Patterns, Experience TimelineProblem Statement, Prototype, Test LearningsPrototype, Test Findings, Decision Rationale
Tagsno overlap
OutcomesStrategyBehaviorPlanning
UX researchTrackingBehavior
InnovationPrototypeResearch
Design sprintPrototypeValidationInnovation
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