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| Criterion |  Product Strategy Impact Mapping |  UX Research Diary Study |  Innovation Design Thinking |  Business Strategy Business Model Canvas |
|---|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. |
Complexitydifferent | Medium | Medium | High | Medium |
Timedifferent | 45-90 min | 1-4 Wochen | 1 Tag bis mehrere Wochen | 1-2 h |
Participantsdifferent | 3-8 | 5-20 | 4-10 | 2-8 |
Formatdifferent | Workshop | Async | Workshop | Workshop + async |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Diary Entries, Longitudinal Patterns, Experience Timeline | Problem Statement, Prototype, Test Learnings | Business Model Canvas, Assumption List, Business Hypotheses |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | UX researchTrackingBehavior | InnovationPrototypeResearch | Business modelStrategyValueInnovation |