View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Product Strategy Impact Mapping |  UX Research Diary Study |  Innovation Design Thinking |  Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitydifferent | Medium | Medium | High | Medium |
Timedifferent | 45-90 min | 1-4 Wochen | 1 Tag bis mehrere Wochen | 2-4 h |
Participantsdifferent | 3-8 | 5-20 | 4-10 | 3-10 |
Formatdifferent | Workshop | Async | Workshop | Workshop |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Diary Entries, Longitudinal Patterns, Experience Timeline | Problem Statement, Prototype, Test Learnings | Strategy Canvas, Value Curve, ERRC Actions |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | UX researchTrackingBehavior | InnovationPrototypeResearch | StrategyPositioningInnovationValue |