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| Criterion |  Product Strategy Impact Mapping |  Decision Making Delphi Method |  Business Strategy Value Chain Analysis |  Business Strategy GAP Analysis |
|---|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. |
Complexitydifferent | Medium | High | High | Medium |
Timedifferent | 45-90 min | 1-4 Wochen | Half day | 1-3 h |
Participantsdifferent | 3-8 | 6-30 Experten | 3-8 | 2-8 |
Formatdifferent | Workshop | Async | Workshop | Workshop + async |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Expert Forecast, Consensus Range, Assumption Notes | Value Chain Map, Lever List | Gap Matrix, Action Plan, Risk Notes |
Tags1 shared | OutcomesStrategyBehaviorPlanning | ForecastingExpertsDecisionStrategy | StrategyBusiness modelDiagnosisAnalysis | StrategyAnalysisPlanning |