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| Criterion |  Product Strategy Impact Mapping |  Decision Making Delphi Method |  Innovation Design Thinking |  Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitydifferent | Medium | High | High | Medium |
Timedifferent | 45-90 min | 1-4 Wochen | 1 Tag bis mehrere Wochen | 2-4 h |
Participantsdifferent | 3-8 | 6-30 Experten | 4-10 | 3-10 |
Formatdifferent | Workshop | Async | Workshop | Workshop |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Expert Forecast, Consensus Range, Assumption Notes | Problem Statement, Prototype, Test Learnings | Strategy Canvas, Value Curve, ERRC Actions |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | ForecastingExpertsDecisionStrategy | InnovationPrototypeResearch | StrategyPositioningInnovationValue |