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| Criterion |  Product Strategy Impact Mapping |  Decision Making Decision Tree |  Business Strategy Value Chain Analysis |  Business Strategy TOWS Matrix |
|---|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. |
Complexitydifferent | Medium | Medium | High | Medium |
Timedifferent | 45-90 min | 30-90 min | Half day | 1-2 h |
Participantsdifferent | 3-8 | 1-6 | 3-8 | 3-10 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Decision Tree, Option Map, Assumption List | Value Chain Map, Lever List | TOWS Matrix, Strategic Options, Priority Actions |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | DecisionTreeOptions | StrategyBusiness modelDiagnosisAnalysis | StrategyAnalysisOptions |