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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Decision Tree method illustration showing its working structure
Decision Making
Decision Tree
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
45-90 min30-90 min45-60 min1-2 h
Participantsdifferent
3-81-62-82-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsDecision Tree, Option Map, Assumption ListAssumption map, Test backlog, Risk rankingDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
OutcomesStrategyBehaviorPlanning
DecisionTreeOptions
AssumptionsRiskExperimentsValidation
StrategyDecisionAssumptionsHypothesis
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