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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
A paper-based illustration representing OKRs with its core stages and visible working result.
Product Strategy
OKRs
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic.When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review.
Complexitysame
MediumMediumMedium
Timedifferent
45-90 min45-90 min1-2 h Setup
Participantsdifferent
3-82-82-20
Formatdifferent
WorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsDecision Matrix, Scoring Rationale, Selected OptionOKR set, Measurement plan, Review cadence
Tagsno overlap
OutcomesStrategyBehaviorPlanning
DecisionCriteriaScoringTradeoffs
GoalsAlignmentOutcomesMeasurement
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper objective sheet with five SMART fields, baseline, target, owner, deadline and a complete result statement.
Product Strategy
SMART Goals
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Paper illustration for Trade-off Analysis.
Decision Making
Trade-off Analysis
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping