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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of a Concept Map with concepts and labelled links
Knowledge Modeling
Concept Mapping
Paper illustration for Knowledge Mapping.
Knowledge Modeling
Knowledge Mapping
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly.Knowledge Mapping makes knowledge, gaps, and transfer paths visible across a field. It fits when expertise should not just exist but also be findable and transferable.In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
45-90 min1-2 h1-3 h20–45 min
Participantsdifferent
3-81-83-12Small cross-functional group
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsConcept Map, Relationship Labels, Knowledge GapsKnowledge Map, Critical Knowledge Areas, Transfer PlanRisk list, Mitigation plan, Assumption log
Tagsno overlap
OutcomesStrategyBehaviorPlanning
KnowledgeConceptsMappingSensemaking
KnowledgeMappingRisk
RiskDecisionFailurePlanning
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