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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration for Communication Plan
Delivery
Communication Plan
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
45-90 min45-90 min1-4 WochenWochen bis Monate je Goal
Participantsdifferent
3-82-65-203-10
Formatdifferent
WorkshopWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsCommunication Plan, Channel Matrix, Message CadenceDiary Entries, Longitudinal Patterns, Experience TimelineGoals, Idea bank, Step-project list, Tasks, Learning reports
Tagsno overlap
OutcomesStrategyBehaviorPlanning
CommunicationStakeholdersDeliveryPlanning
UX researchTrackingBehavior
RoadmapOutcomesPlanningExperiments
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