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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration for Communication Plan
Delivery
Communication Plan
Decision Tree method illustration showing its working structure
Decision Making
Decision Tree
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
45-90 min45-90 min30-90 min1-2 h
Participantsdifferent
3-82-61-64-12
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsCommunication Plan, Channel Matrix, Message CadenceDecision Tree, Option Map, Assumption ListAlignment Map, Open Issues, Decision Questions
Tagsno overlap
OutcomesStrategyBehaviorPlanning
CommunicationStakeholdersDeliveryPlanning
DecisionTreeOptions
AlignmentStakeholdersStrategyFacilitation
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