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| Criterion |  Product Strategy Impact Mapping |  Innovation Brainwriting |  Business Strategy GAP Analysis |  Facilitation Mind Mapping |
|---|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 45-90 min | 15-30 min | 1-3 h | 15-45 min |
Participantsdifferent | 3-8 | 3-12 | 2-8 | 1-10 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Idea sheets, Expanded concepts, Prioritized list | Gap Matrix, Action Plan, Risk Notes | Mind Map, Topic Clusters, Open Questions |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | BrainstormingCollaborationInclusionIdeas | StrategyAnalysisPlanning | BrainstormingIdeasMappingStructureFacilitation |