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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration for Bottleneck Analysis.
Operations
Bottleneck Analysis
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.For a flow that backs up at one point, the method looks for the capacity limit with the greatest leverage. It explains why extra effort elsewhere barely improves throughput.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumMediumHigh
Timedifferent
45-90 min1-3 h1-4 Wochen
Participantsdifferent
3-83-81-6
Formatdifferent
WorkshopWorkshop + asyncAsync
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsBottleneck Map, Flow Metrics, Improvement Options, Follow-up MeasuresExperiment results, Decision log, Learning summary
Tagsno overlap
OutcomesStrategyBehaviorPlanning
FlowMeasurementConstraints
ExperimentsGrowthAnalyticsValidation
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix