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| Criterion |  Product Strategy Impact Mapping |  Operations ALPEN Method |  Growth Funnel Analysis |  Business Strategy GAP Analysis |
|---|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | With an overloaded day full of too many tasks, a realistic picture of the day emerges. The method connects estimating, deciding, and buffer thinking so planning fits available energy and time. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 45-90 min | 10-20 min daily | 1-3 h | 1-3 h |
Participantsdifferent | 3-8 | 1 | 1-5 | 2-8 |
Formatdifferent | Workshop | Async | Async | Workshop + async |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Daily Plan, Time Estimates, Review Notes | Funnel report, Drop-off analysis, Optimization hypotheses | Gap Matrix, Action Plan, Risk Notes |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | PlanningTime managementProductivityOperations | AnalyticsConversionGrowth | StrategyAnalysisPlanning |